NAAM DEVELOPMENT

Although this client retained a sophisticated presence in their market, they simply had a brand that didn’t match that level. I was tasked with breathing new life into everything with a total brand redesign. While the logo was already established, the main goal evolved into creating stories around it using simple, subtle graphics, rich deep colors, and everything with a very tactile and visual experience that made viewers want to be immersed in the beautiful interiors and remodeling.

 

Scope
Creative Direction
Strategy
Graphic Design
Website Design + Development
Event Design
Brochure Design


Main Pages + Design + Writing


Website Design

Advancing the functionality and richness of the website was a priority. Client needs included separating types of work, having galleries, forms for quotes as well as vendors, all while maintaining the richness of our new look.

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Custom Brochure

TSC created a special kit for the client to customize on-the-fly. With a uniquely sized envelope and a multi-page brochure, this rich design was perfect for leaving with prospects or mailing out after trade shows. The back page was constructed with a roomy pocket (and business card slits) to hold the interchangeable deck of oversized cards based on the recipient’s needs, showing beauty shots of project installations. We managed the print job in addition to the design and development.

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